Established in 1978, the first Timezone Family Entertainment Centre (FEC) opened in Perth, Western Australia. Unlike the traditional pinball parlours and pool halls of the era, Timezone was the first family oriented video amusement facility. This family emphasis is still a key focus of the brand today.
Following its success in Australia, Timezone group of FEC went international in 1995. Today, Timezone has established strong foothold in more than 200 locations, operating in Australia, India, Indonesia, New Zealand, the Philippines and Singapore.
The Timezone experience is ever changing and growing to stay abreast of entertainment trends. Presented with the up-market fit-out, a bright, colourful and cozy ambience is created for family entertainment. Customers get to win fabulous prizes from the extensive range of unique and branded quality products from its prize counters. Equipped with the latest and hottest games, Timezone offers its customers from all walks of life a truly fun-filled experience.
Timezone Singapore has emerged as the leader in the interactive games industry. Strategically located across the island, Timezone provide accessibility and convenience to Singaporeans specifically seeking interactive fun. Its most recent recognition as one of the country’s most prestigious brands is its award as a Superbrands.
LEISURE & ALLIED INDUSTRIES
Since 1958, Leisure & Allied Industries (L.A.I.) has been a leading player in the interactive entertainment industry. Founded by Malcolm Steinberg in Perth, Western Australia, L.A.I. pioneered the family entertainment concept that grew to encompass international Sales, R&D and Manufacturing.
Today, L.A.I. is involved in all aspects of the industry from game development to the operation of its internationally recognized brand of “Timezone” Family Entertainment Centre (FEC).
Timezone uses the “Powercard” card which replaces the traditional transaction methods with coins and tokens with a sophisticated but simple card. Customers are able to use their “Powercard” to make all transactions. In order to play a machine, customers simply have to tap their “Powercard” at the colourful card reader mounted on the machine and the credit would be deducted from the cards automatically. This card system which encourages the FEC guests to “Load and Go, Play and Gain” was supplied by EMBED.